Here’s what they say: You must, must, must use social media! And you must keep up with the newest tools! And you must be genuine, and share legitimate content, and not be too sell-y, and post to your blog at least every two weeks, or was that one week, or maybe every other day! And keep that tweet deck up, get a vlog going, schedule your own chats, and get a least 100 fans for your facebook business page so you can nab your vanity URL – and – yikes! You are now a hamster, spinning in your little tiny wheel, going nowhere, but irony of ironies, you don’t have time to figure out how to stop!

Slap yourself. Stop. Breathe. Say this mantra: I – am smarter – than a hamster.

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